by admin | Oct 4, 2026 | Strategy, budget & best practice
Your best brand film has just been watched by a prospect in Munich. He didn’t understand a word. He politely closed the tab, and you never knew. Communicating internationally doesn’t mean redoing all your communication. It means choosing the right...
by admin | Oct 4, 2026 | Strategy, budget & best practice
One Tuesday in November, you wake up: Black Friday is three days away and you have neither photo nor video ready. Nothing could be more common, and nothing more avoidable. Here are twelve moments, one per month, to prepare for before they’re upon you. The...
by admin | Oct 4, 2026 | Strategy, budget & best practice
You have three quotes on the table, a video to launch, and a doubt: which one to choose? Price matters, but it doesn’t tell the whole story. Here are ten questions to ask before signing, with what a good answer should contain, and what should alert you. 1. Have...
by admin | Oct 4, 2026 | Strategy, budget & best practice
“Video is for other people.” You may have thought it yourself, or heard it in a meeting, between a lukewarm coffee and a budget to close. Here are eight phrases that keep coming back, and what is really behind them. 1. “It’s too expensive” Reality: it depends on...
by admin | Oct 4, 2026 | Strategy, budget & best practice
Subtitles generated in seconds, synthetic voice-over, a set created by AI: artificial intelligence is making its way into corporate video. Should you be wary of it or use it? Both, and above all know what to tell your audience. Here is what really changes in 2026....
by admin | Oct 4, 2026 | Strategy, budget & best practice
“It’s just 15 seconds of that song, nobody will say anything.” That sentence has preceded many deleted videos, withdrawn campaigns and settlement invoices. Here are five misconceptions about music in corporate video, and what’s really true. Myth #1: “You...
