by admin | Oct 4, 2026 | Articles
Your prospecting email looks like all the others: “Hello, I’m taking the liberty of contacting you…”. What if, instead, your prospect saw your face, heard your voice and understood in thirty seconds why you’re writing to them? Video doesn’t replace...
by admin | Oct 4, 2026 | Articles
Two people, two microphones, a table, and sixty minutes of conversation. On paper, nothing could be simpler. Yet this format has taken hold on YouTube, in the living room, on the phone, and more and more in corporate communication. Let’s look at why, and what it...
by admin | Oct 4, 2026 | Articles
A video shot on a smartphone, slightly shaky, in which a customer tells her experience: it looks real, and it convinces. An ad shot with a large crew, flawless: it’s beautiful, and we know it was prepared. So, do you have to pick a side? No. But you need to know...
by admin | Oct 4, 2026 | Articles
“You have to be everywhere.” It’s the most common advice, and the most exhausting. A baker, a consulting firm and a manufacturer of industrial parts have neither the same customers nor the same time to devote to social media. Better one well-maintained network...
by admin | Oct 4, 2026 | Articles
You have barely enough time to blink. In a news feed, the decision to stay or to scroll is made in a flick of the thumb. Your first three seconds are therefore your storefront, your handshake and your front door. The rest of the video only exists if they worked. Myth...
by admin | Oct 4, 2026 | Articles
You approve a superb horizontal video. The next day, it shows up on a customer’s phone with two big black bars, and your logo cut in half. Nothing serious: that’s the fate of most videos shot without thinking about the destination format. The good news is...
by admin | Oct 4, 2026 | Articles
“Our packaging is eco-friendly.” Four words, a pretty forest shot in the background, and you may already be in breach. Since September 27, 2026, the new European rules against greenwashing have been applicable. Good news: the best defense is also the most effective...
by admin | Oct 4, 2026 | Articles
Subtitles generated in seconds, synthetic voice-over, a set created by AI: artificial intelligence is making its way into corporate video. Should you be wary of it or use it? Both, and above all know what to tell your audience. Here is what really changes in 2026....
by admin | Oct 4, 2026 | Articles
Scroll through your LinkedIn feed on the subway, sound off: how many videos can you understand without reading a single line? The ones without subtitles, you scroll past. So do your customers. And since June 2025, a European text has put digital accessibility back on...
by admin | Oct 4, 2026 | Articles
A drone above your company’s façade, a beautiful wide shot of the production site: the image is tempting. But between the sky and you, there is a set of European rules applied in France. Here is the essential, in readable form, before taking off. Pro or hobby:...
