Your prospecting email looks like all the others: “Hello, I’m taking the liberty of contacting you…”. What if, instead, your prospect saw your face, heard your voice and understood in thirty seconds why you’re writing to them? Video doesn’t replace sales work. It gives it a face.
Four uses, four formats
| Use | Format | Target length | Key point |
|---|---|---|---|
| Personalized video | On camera, or screen share | 30 to 60 seconds | Prospect’s name, specific context |
| Email signature | Clickable thumbnail or short loop | 20 to 40 seconds | Company introduction, visible in every email you send |
| Sales proposal | Video presenting the quote | 1 to 3 minutes | A link, not a heavy attachment |
| Video message or post | 30 to 90 seconds | Useful for follow-ups or a first approach |
These lengths are rules of thumb, not official rules: what matters is that your message holds up without any padding.
Mini-scripts to adapt
First-contact video (30 seconds)
“Hello Ms. Martin, I’m first name, from company. I saw that you’re opening a second site. Teams doing that often run into the same problem: specific problem. Here’s how we solved it for others. If that resonates, just reply with one word: I’ll send you an example.”
Follow-up video (20 seconds)
“Hello Mr. Durand, I’m following up on last week’s topic. I’ve prepared a short clip that answers your question about the timeline. I’ll let you watch it, and we can talk whenever you like.”
Sales proposal presentation (2 minutes)
“Here is our proposal, explained in three points: what we understood of your need, what we’re offering you, and what happens after you agree. The detailed figures are in the document below.”
Before, after: the same message
Before: a ten-line email, a brochure as an attachment, no reply.
After: three lines, a forty-second video where you see the person writing, and a single question at the end. The prospect knows who they’re dealing with, and the message is effortless to read.
Tip Say the prospect’s name or company name within the first five seconds. It’s proof that the message is for them, not for a hundred others.
Mistakes to avoid
- A video that’s too long. In prospecting, short and sharp beats comprehensive.
- A generic pitch. A video that’s identical for everyone isn’t personalization.
- Talking about yourself for a minute. Start with your contact’s topic.
- No final request. End with a simple action: reply, book a slot, open a link.
- Bad sound. A distant voice or a room with echo gives an amateur impression.
- A heavy file as an attachment. Favor a link to a viewing page: it’s lighter and more discreet.
- Forgetting subtitles. Many videos are watched at the office, with the sound off.
Shooting your own video: the bare minimum
- Place the phone at eye level, with the window in front of you rather than behind.
- Choose a tidy background, with a detail related to your job.
- Use a small lavalier mic: sound matters more than image.
- Do three takes, keep the most natural one. A slight hesitation is human; a recited text is not.
What a studio changes
There are two levels. Highly personalized videos, which you shoot yourself, with your phone, your words and a clean background. And reusable videos, which we produce once with care: company presentation, product demonstration, customer testimonial, explanation of your method. These fit into email signatures, proposals and LinkedIn posts.
At that dog, we prepare this content for sales teams: a polished shoot, short vertical versions, a subtitled edit, and an image consistent with your brand. Your salespeople just have to hit send.
A video that opens the door
Tell us what your salespeople need to show: we create the videos that make the first meeting easier.