by admin | Oct 4, 2026 | Social media & formats
You have barely enough time to blink. In a news feed, the decision to stay or to scroll is made in a flick of the thumb. Your first three seconds are therefore your storefront, your handshake and your front door. The rest of the video only exists if they worked. Myth...
by admin | Oct 4, 2026 | Social media & formats
You approve a superb horizontal video. The next day, it shows up on a customer’s phone with two big black bars, and your logo cut in half. Nothing serious: that’s the fate of most videos shot without thinking about the destination format. The good news is...
by admin | Oct 4, 2026 | Social media & formats
Scroll through your LinkedIn feed on the subway, sound off: how many videos can you understand without reading a single line? The ones without subtitles, you scroll past. So do your customers. And since June 2025, a European text has put digital accessibility back on...
by admin | Oct 4, 2026 | Strategy, budget & best practice
“It’s just 15 seconds of that song, nobody will say anything.” That sentence has preceded many deleted videos, withdrawn campaigns and settlement invoices. Here are five misconceptions about music in corporate video, and what’s really true. Myth #1: “You...
by admin | Oct 3, 2026 | Events & trade shows
Booth, travel, teams mobilized: taking part in a trade show is a substantial investment. Yet once the doors close, often all that remains is a few photos taken on the fly. With a content strategy, a trade show can become a source of visibility well beyond its few...
