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LinkedIn: the video formats that work for businesses

LinkedIn: the video formats that work for businesses

by admin | Oct 3, 2026 | Social media & formats

LinkedIn is no longer just an online résumé. Today it is a network where companies build their reputation, find clients and recruit. And as elsewhere, video is playing an ever larger role. The key is choosing the right formats.What makes LinkedIn differenta...
Planning your content over 12 months: the simplified editorial calendar

Planning your content over 12 months: the simplified editorial calendar

by admin | Oct 3, 2026 | Strategy, budget & best practice

Consistency is one of the keys to effective communication. Yet many companies publish in fits and starts: a lot around a launch, then nothing for weeks. A twelve-month editorial calendar lets you put an end to improvisation.Step 1: identify the key moments of the...
Recruiting with video: 5 formats to attract the right profiles

Recruiting with video: 5 formats to attract the right profiles

by admin | Oct 3, 2026 | Brand, teams & hiring

In many industries, recruiting has become a real challenge. Candidates have options, compare companies, and want to know what their day-to-day will really look like. A written job ad is no longer enough to make a difference. Video is.1. The “day in the life” videoA...
Product launch: the essential content kit

Product launch: the essential content kit

by admin | Oct 3, 2026 | Strategy, budget & best practice

You have worked for months on a new product. Its launch depends not only on its quality, but also on how it is presented. To make some noise at the right moment, it is best to have a complete content kit, ready before the release date.Before the launch: build...
Restaurants and food businesses: photos that make people hungry

Restaurants and food businesses: photos that make people hungry

by admin | Oct 3, 2026 | Photo & packshot

Before booking a table or placing an order, most customers look at photos. On your Google listing, on Instagram, on delivery platforms or on your website, the image is often the first contact with your cooking. And first impressions count.Why professional photos?A...
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