Why Video Has Become Essential to Business Communication

Why Video Has Become Essential to Business Communication

Just a few years ago, video was reserved for big advertising campaigns. Today it’s everywhere: on website home pages, in LinkedIn and Instagram feeds, in job listings, on the screens of trade shows. For a company, not producing video increasingly means staying...
How to Prepare a Corporate Video Shoot: The Checklist

How to Prepare a Corporate Video Shoot: The Checklist

On shoot day, everything moves fast: setting up equipment, lighting, sound, filming, interviews. For the day to go smoothly and the result to live up to expectations, preparation is essential. Here are the points to check with your production team.1. Clarify the...