LinkedIn: the video formats that work for businesses

LinkedIn: the video formats that work for businesses

LinkedIn is no longer just an online résumé. Today it is a network where companies build their reputation, find clients and recruit. And as elsewhere, video is playing an ever larger role. The key is choosing the right formats.What makes LinkedIn differenta...
Presenting your company in 90 seconds: the corporate film

Presenting your company in 90 seconds: the corporate film

On your website, in meetings, at a trade show or in a prospecting email, the company presentation film is often the first contact between your business and a future client. In a minute and a half, it has to answer three questions: who are you, what do you do, and why...