by admin | Oct 5, 2026 | Sectors & brands
A tourist office, a regional or departmental tourism board or a group of municipalities sells a promise first: the promise of a place, an atmosphere, a moment worth living. That promise is judged in a few seconds, often on a phone screen, long before a visitor looks...
by admin | Oct 4, 2026 | Sectors & brands
A 48-page annual report, ten charts and three photos of a cheque handover. It is useful, serious, and almost nobody reads it. Yet your volunteers, your beneficiaries and your donors have stories to tell. Video lets them be heard. Before / after: a new way of looking...
by admin | Oct 4, 2026 | Sectors & brands
Nobody books a room because the listing says “quiet and comfortable”. People book because they have pictured themselves, for a few seconds, on that terrace at sunset, drink in hand. In luxury hospitality and fine dining, images do the work of desire, long before the...
by admin | Oct 3, 2026 | Sectors & brands
We often think of video as a tool reserved for large companies. It’s quite the opposite: for a local business, it is one of the most effective ways to get known locally and build a bond with customers. Here are six formats that work.1. The tour of your spaceA short...
by admin | Oct 3, 2026 | Sectors & brands
Video advertising evolves with how people use media. Between the dominance of mobile, the rise of content creators and increasingly demanding consumers, brands have to rethink how they tell the story of their products. Here are the trends shaping video advertising in...
