E-commerce: product photos that sell

E-commerce: product photos that sell

In an online store, the photo replaces the shop, the salesperson and the hands-on contact with the product. It is often the number one factor in the buying decision. Blurry, dark or incomplete visuals cost sales; polished visuals generate them.The visuals to plan for...
Product launch: the essential content kit

Product launch: the essential content kit

You have worked for months on a new product. Its launch depends not only on its quality, but also on how it is presented. To make some noise at the right moment, it is best to have a complete content kit, ready before the release date.Before the launch: build...
Local businesses: 6 video ideas to attract new customers

Local businesses: 6 video ideas to attract new customers

We often think of video as a tool reserved for large companies. It’s quite the opposite: for a local business, it is one of the most effective ways to get known locally and build a bond with customers. Here are six formats that work.1. The tour of your spaceA short...
How to brief a videographer or photographer

How to brief a videographer or photographer

You have decided to call on a studio for a video or a photo session. Excellent decision. For the result to match your expectations, one step is decisive: the brief. You don’t need a twenty-page document, just a few clear answers.1. Why this content?Start with the...
Shooting on a smartphone or hiring a pro: how to choose?

Shooting on a smartphone or hiring a pro: how to choose?

Today’s smartphones shoot in 4K, stabilize the image and offer cinema modes. It is tempting to produce everything in-house. And sometimes, that is the right solution. But for certain content, the difference from a professional production is immediately visible… and it...