by admin | Oct 3, 2026 | Articles
Investing in a professional video means committing a budget, so it’s only natural to ask what it will bring in. Good news: unlike many communication efforts, video is fairly easy to measure, as long as you define its objectives from the start.Start with the objective,...
by admin | Oct 3, 2026 | Articles
Many companies produce their content “with whatever’s at hand”: a smartphone photo, a video shot between two meetings, a stock library to fill the gaps. It works… until it doesn’t. Here are seven signs that it’s time to hand things over to professionals.1. Your...
by admin | Oct 3, 2026 | Articles
“How much does a video cost?” It’s often the first question we’re asked, and it’s a fair one. The honest answer is: it depends. Not to dodge the question, but because a corporate video can range from a short format shot in half a day to an ambitious film spread over...
by admin | Oct 3, 2026 | Articles
Recruiting the right people and keeping them has become a major challenge for many companies. In this context, your employer brand, meaning the image you project as an employer, matters as much as your job ads. And to make it tangible, few tools are as effective as...
by admin | Oct 3, 2026 | Articles
Portraits of your employees appear everywhere: the “team” page of your website, LinkedIn profiles, press releases, brochures, email signatures. They are often the first images a client or candidate sees of your company. They might as well be good and consistent.Studio...
by admin | Oct 3, 2026 | Articles
Online, your customer can neither touch nor try your product. Images therefore have to do all the work: show, reassure, create desire. That’s the role of the packshot, the product photo or video shot in a studio.The different types of packshotsThe white-background...
by admin | Oct 3, 2026 | Articles
An event takes weeks of preparation and lasts only a few hours. Filming and photographing it extends its life well beyond the date: for those who were there, for those who couldn’t come, and for your communication throughout the year. But it has to be done...
by admin | Oct 3, 2026 | Articles
Corporate video has changed a lot in recent years. Long, very formal institutional films are giving way to shorter, more human and more regular content. Here are the trends confirmed in 2026, and what they concretely change for your communication.1. Authenticity...
by admin | Oct 3, 2026 | Articles
Video advertising evolves with how people use media. Between the dominance of mobile, the rise of content creators and increasingly demanding consumers, brands have to rethink how they tell the story of their products. Here are the trends shaping video advertising in...
by admin | Oct 3, 2026 | Articles
Finding content ideas for social media is one of the most common challenges companies face. Yet a few simple, well-executed concepts are enough to feed your accounts all year. Here are ten video and photo formats that work particularly well in 2026, whatever the size...
